Project Brief

This ink cartridge packaging project focused on redesigning a typically overlooked product through a thoughtful and user-centered lens. I designed a system that clearly guides the user through each step of the process, using the ink color itself to highlight pull tabs and tear points. By integrating color as both a functional and visual cue, the package became easy to use and also an experience for the consumer. I drew inspiration from Apple products and the feelings they evoked when unboxing and interacting with the packaging, creating a luxurious and intentional experience.

Skills Learned

  • \PACKAGING DESIGN
  • \BRANDING
  • \SYSTEM DESIGN